SEO & SEM

SEO

Search Engine Optimization (SEOAbbreviation of Search Engine Optimization which is the practice of utilizing a website's content, keywords, links, and structure to make sure it appears of the top of a list of results for a user's web search. More) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEOAbbreviation of Search Engine Optimization which is the practice of utilizing a website's content, keywords, links, and structure to make sure it appears of the top of a list of results for a user's web search. More can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our SEOAbbreviation of Search Engine Optimization which is the practice of utilizing a website's content, keywords, links, and structure to make sure it appears of the top of a list of results for a user's web search. More services encompass everything from Google My Business listing optimizationMaking adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargeting, or any other change with the intention of improving conversion rates and/or performance. More, keyword research, redeveloping the website, creating incoming links, submitting to search engines, optimizing for voice searches, and monthly reporting results.  We even include our Online Reputation Management platform where you can monitor what is said about your business online.  Chavez Digital Solutions is dedicated to the high standard of SEOAbbreviation of Search Engine Optimization which is the practice of utilizing a website's content, keywords, links, and structure to make sure it appears of the top of a list of results for a user's web search. More that major search engines demand.

What’s included in our SEOAbbreviation of Search Engine Optimization which is the practice of utilizing a website's content, keywords, links, and structure to make sure it appears of the top of a list of results for a user's web search. More Campaigns?

• Title, Meta, and Alt Tags
• URL Structure
• Keyword OptimizationMaking adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargeting, or any other change with the intention of improving conversion rates and/or performance. More
• Quality of Content Audit
• Site Maps
• Inbound & Outbound Links
• Speed of the Site
• Error Messages
• Voice Search OptimizationMaking adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargeting, or any other change with the intention of improving conversion rates and/or performance. More
• Online Directories
• Submitting to Search Engines
• Online Reputation Management

Every 24 hours, our platform canvasses the internet to gather mentions about your business and notifies you. It also can be used to solicit reviews from your clients as long as you have their email addresses. We can even place a review “widget” on your website to ask for reviews and display them!

SEM (Pay-Per-Click)

Our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Google Pay-Per-ClickAbbreviation of Search Engine Marketing which is a digital marketing strategy used to increase the visibility of a website in search engine results pages by targeting keywords related to the businesses services or products. More).  This type of advertising is focused around keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimizationMaking adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargeting, or any other change with the intention of improving conversion rates and/or performance. More of your campaign, ads including ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, app downloads, or clicks to map to your business.

What’s involved in a Pay-Per-Click campaign?

Step 1:  We will decide together on a strategy of Dynamic, Responsive, or Call Pay-Per-ClickAbbreviation of Search Engine Marketing which is a digital marketing strategy used to increase the visibility of a website in search engine results pages by targeting keywords related to the businesses services or products. More ads.  For Responsive or Call ads we will create a keyword list for you to approve before the campaign starts, typically 20-30 to start as a best practice.  These will be the words and phrases that we will bid on to show your ads. Google recommends we buy campaigns with “phrase match” which means we buy your keywords and Google creates new relevant keywords in your target geo and ads those in as the campaign progresses.  For Dynamic ads no keyword list is created.  Google decides which keywords to show your ads for based on your website content.

Step 2:  The next step is compelling text creation for your ads to make sure you are maximizing your message, using the most cutting-edge ad extensions to capitalize on real estate in a search engine results pageAn abbreviation of "search engine results page" which is the list of results a search engine displays after the user has typed in a search query. More.

Step 3:  We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively.

Step 4:  Each month you will receive a comprehensive report detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversionWhen a user or consumer completes the task you set as a goal for your campaign. This could include simply providing an email address, viewing a particular page on your site, or actually purchasing something. More, age, and demographic details. Google Call Forwarding is also included, which assigns a number to your existing number to maintain a Call Log.  This report includes:

• Clicks and Click-through RateAn abbreviation of "click-through rate" meaning the percentage of users who were served an ad and then proceeded to click on it. More: How many people are clicking on my ad?
• Transparent cost of every dollar spent:  You are charged when a click occurs on an ad.
• Top Search Term Performance: Keywords that are driving results broken down by cost-per-click.
• Ad Performance: Which ad set is driving the most traffic to your conversionWhen a user or consumer completes the task you set as a goal for your campaign. This could include simply providing an email address, viewing a particular page on your site, or actually purchasing something. More points.
• Conversions: How many people converted both on your ad or on your client’s website?
• Device Performance: Which device is getting the most engagement on my campaign?
• Age and Gender Performance: What is the demographics of those clicking on my ad?
• Call Log (Optional for Call Extension/Call Ads): Google assigns a number to your existing number so we can track the date of the call, the duration of the call, if it was a received call, the caller area code, and the number of calls from that person.