With Targeted DisplayVideo, static, and/or dynamic ads displayed across thousands of websites and as long as the user fits within the targeting strategy., we offer campaigns that include Keyword TargetingServing ads to consumers who have conducted an online search the utilizes specific keywords relevant to your product or service., Behavioral TargetingAudience targeting based on actions or interests they have taken both online and offline., RetargetingServing an ad to a consumer that already demonstrated an interest by interacting with the ad previously, but did not convert at the time., Artificial Intelligence (A.I.) Targeting, Custom AudienceServing ads to a specific list of consumers identified through either their phone number, email, or address. Matching and Lookalike Targeting, and Geo-Fencing & Geo RetargetingServing an ad to a consumer that already demonstrated an interest by interacting with the ad previously, but did not convert at the time., designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.
Our Targeted Display product includes:
- Complete optimizationMaking adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargeting, or any other change with the intention of improving conversion rates and/or performance. including strategy, ad serving, and reporting.
Full transparency, giving you the assurance your budget is allocated efficiently.
- The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
- The power to implement advanced testing to ensure you are maximizing the click-through rateAn abbreviation of "click-through rate" meaning the percentage of users who were served an ad and then proceeded to click on it. (CTRAn abbreviation of "click-through rate" meaning the percentage of users who were served an ad and then proceeded to click on it.) and conversionWhen a user or consumer completes the task you set as a goal for your campaign. This could include simply providing an email address, viewing a particular page on your site, or actually purchasing something. rate of your advertising and landing pages.
- We track impressions, clicks, view-throughsWhen a user doesn't click on your ad or link when they are served it, but visit your website or link directly either immediately or later on after initially seeing it., and conversions!
- We implement RetargetingServing an ad to a consumer that already demonstrated an interest by interacting with the ad previously, but did not convert at the time. campaigns to target people who have been to your website but didn’t convert.
- Keyword TargetingServing ads to consumers who have conducted an online search the utilizes specific keywords relevant to your product or service. using the keywords and phrases your customers are searching for and contained on webpages they are reading.
With A.I. TargetingThe use of sophisticated algorithms and machine learning to identify and deliver ads to the most relevant users, maximizing campaign effectiveness and efficiency. we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
- We can target from thousands of Behavioral Categories and show your ads to the people most likely to want your products and services.
We geo-target every campaign, showing your ads just to the people in the areas you want to reach.
- Custom AudienceServing ads to a specific list of consumers identified through either their phone number, email, or address. Matching & Lookalike AudiencesConsumers whose behaviors or interests make them similar to another audience already being targeted. – target people on your list of emails, addresses, or phone numbers and show them display ads when they browse websites and apps.
- GeofencingSetting a virtual "fence" or boundary around a specific geographic location for digital advertising purposes. & GeoretargetingServing an ad to someone within a particular virtual boundary (geofence) who already showed interest by interacting with the ad previously. – Drawing a virtual fence around a location and showing your ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
- Visit TrackingIdentifying consumers that have visited a physical location after being served an ad once they use their mobile device while at the location. – On-site visits to your business can be tracked for people who have been served your ad on any of their devices, who then come to your location with their mobile phone.
Learn how Chavez Digital Solutions can help your company gain an edge on the competition.