Optimization

Making adjustments to an ad campaign or website, such as layout, ad placement, messaging, audience targeting, creative, geotargetingServing and ad to a device within a previously set virtual boundary (geofence). More, or any other change with the intention of improving conversionWhen a user or consumer completes the task you set as a goal for your campaign. This could include simply providing an email address, viewing a particular page on your site, or actually purchasing something. More rates and/or performance.