FAQs

That all depends an too many variables to just quote you a price here and now. The price will vary depending on how long the targeting strategies you use take to be effective, the size of the geographic area you are trying to target, the total number of impressions available, the keywords or behaviors chosen, as well as how much competition there is.

Your best bet is to start the process by getting a consultation, hearing what we've found after reviewing your current online presence and then deciding on the best services and strategies. If ultimately you decide not to start a campaign for whatever reason, that is fine. We'll be happy to help you get a better understanding of what digital marketing can do for your business so that you'll consider us as your marketing partner sometime in the future.

The national average click-through rate (CTR) is .07% which means that for every 100,000 impressions you run, you should get at least 70 clicks on your ad.

For example, if you are running 300,000 impressions, you should expect at least 210 people will click on the ad, but some of our digital services have CTRs as high as 7 or 10 times the national average and we also track view-throughs which are people who visited your website after seeing your ad, but didn't click on the ad.

To figure this out you need to know what your typical website conversion rate is. In other words, of the people that typically come to your site, how many of them normally convert (do what you want them to do)? Take that percentage (your baseline conversion rate) and multiply it by the number of clicks received or expected.

For example, if you are running 300,000 impressions, you can expect about 210 people to click on the ad and visit your site. If your baseline conversion rate is 5% of the people who visit your website, then 210 times 5% would mean about 10 conversions can be expected.

If the area's population is too large for the amount of impressions you want to buy, your campaign will provide reach (total number of unique people who see your ad), but not frequency (total number of times each person sees it which is crucial to make them convert). It's better to reach fewer people many times than many people just once.

The likelihood of seeing your ad "live" is very slim even if you type in keywords that are being targeted or try to get yourself retargeted off of your website. The reasons for this are several:

-There are millions of available ad impressions, and your campaign budget only covers a small percentage of those.
-We do not win the bid on every impression, nor do we bid on every one available.
-This is real-time bidding so we can't tell you in advance what website to go to at what time to see your ad.

What we can do, if you request it, is get a screenshot of your ad on a website. If you would like us to do this for you, just talk to your Consultant. Also, remember that at the beginning of each month, you'll receive a detailed report that includes the top websites where your ad appeared in the previous month as well as the top keywords.

Increasing traffic to your website helps your organic Search Engine Optimization (SEO) because visits are a top-ranking signal that Google looks at to determine the order in which it serves up search results for keywords related to your business. So, even if you want people to come in or call, it is important to be at the top of the list if someone is searching for a business like yours, which people tend to do when trying to find an address or phone number of someplace that sells what they are searching for.

In order for digital marketing to work effectively for you, you need frequency because the effects are cumulative. We need time for retargeting to kick in, for Artificial Intelligence Targeting to gather enough data, for conversions to be tracked, and to optimize your campaign. In addition, the average person is exposed to 63 display ads per day, so you need frequency to break through that noise so that people retain your message.