• Category: Display Ads,
  • Client: Home Construction & Improvement Company
  • Start Date: 2023-03-06
  • End Date: 2023-05-26


Luxury custom home and remodeling company located in the Midwest. Family-owned and operated serving mid-Missouri since 1976. Adhering to the highest construction standards and quality service, the goal is to deliver each project on time, on budget, and with no surprises to their clients. Their goal is to create raving fans and generate referrals.


The solution was a three-month campaign that included Retargeting/Keyword/Behavioral and IP targeting to support two spring direct mail drops. The primary focus of the campaign in the first month was promoting a local home show. The last two months the creative was designed around “high-end kitchen remodels”. The names and addresses came from the clients database.  The frequency cap was set at 25x per month. A separate landing page was created from the main website to track the engagement and capture key metrics for the client to analyze. The campaign delivered 50,000 impressions per month at an investment of $1500/month.


Matchback reporting was implemented on the initial list that was targeted in the first half of the campaign. The reporting showed the following: 17 leads generated for the client. Three Design projects were sold at an average value of $500-$2,500.

Three full remodel projects were sold at an average project value of $20,000-$50,000. Over 400,000 impressions were served and 518 clicks back to the site which resulted in a very healthy 0.13% CTR