1440 E. Washington St, Phoenix, AZ 85034
Background
Luxury custom home and remodeling company located in the Midwest. Family-owned and operated serving mid-Missouri since 1976. Adhering to the highest construction standards and quality service, the goal is to deliver each project on time, on budget, and with no surprises to their clients. Their goal is to create raving fans and generate referrals.
Strategy
The solution was a three-month campaign that included RetargetingServing an ad to a consumer that already demonstrated an interest by interacting with the ad previously, but did not convert at the time. More/Keyword/Behavioral and IP targeting to support two spring direct mail drops. The primary focus of the campaign in the first month was promoting a local home show. The last two months the creative was designed around “high-end kitchen remodels”. The names and addresses came from the clients database. The frequencyThe number of times a single person has seen your ad. Frequency can be important than reach when it comes to marketing campaigns since the more times a person sees the ad, the more likely it is they will take action. More cap was set at 25x per month. A separate landing page was created from the main website to track the engagement and capture key metrics for the client to analyze. The campaign delivered 50,000 impressions per month at an investment of $1500/month.
Results
Matchback reporting was implemented on the initial list that was targeted in the first half of the campaign. The reporting showed the following: 17 leads generated for the client. Three Design projects were sold at an average value of $500-$2,500.
Three full remodel projects were sold at an average project value of $20,000-$50,000. Over 400,000 impressions were served and 518 clicks back to the site which resulted in a very healthy 0.13% CTRAn abbreviation of "click-through rate" meaning the percentage of users who were served an ad and then proceeded to click on it. More.