Automotive Dealer Seeking New & Used Car Buyers

Background

This dealership wanted to be able to show potential car buyers what the benefits were of working with them by offering the best price for high quality pre-owned and new vehicles of all makes and models.

Strategy

For this campaign, we used Social Mirror adsDigital ads displayed across non-social media related websites and apps, but that look similar to posts you would see on social media. and took advantage of most of the targeting strategies available in order to reach potential buyers through all parts of their buying journey. Through Keyword TargetingServing ads to consumers who have conducted an online search the utilizes specific keywords relevant to your product or service., we were able to reach those that are early on in their new/used vehicle search. Through Behavioral TargetingAudience targeting based on actions or interests they have taken both online and offline. (Automotive- New and Used Vehicle Seekers, Auto Shopping, Automotive- Domestic, Jeep, Chrysler, Dodge, Ram, In-Market Auto Buyers, In-Market Auto Shoppers, HHI $75k+) we were reaching those a little further along in their search because they have put themselves in certain categories by various online and offline behaviors. With Artificial Intelligence, we are reaching potential buyers that have a high likelihood of purchasing a new or used vehicle, and with RetargetingServing an ad to a consumer that already demonstrated an interest by interacting with the ad previously, but did not convert at the time., we were continuing to show the ads to people that have already visited the website and targeting those at the bottom of that sales journey.

Results

In just ten weeks, the campaign served over 405,000 impressions and received 287 click conversions, and 570 view-throughWhen a user doesn't click on your ad or link when they are served it, but visit your website or link directly either immediately or later on after initially seeing it. conversions. Of the view-throughWhen a user doesn't click on your ad or link when they are served it, but visit your website or link directly either immediately or later on after initially seeing it. conversions, more than half were to the Used Vehicles page and the New Vehicles page.